ma-ke
10: 11
Scotland

Fedrigoni 365 Opposites

unity and diversity

Year
2025
How I helped

Artwork for 7th April 2025

collaborators

Book Photography: Tian Khee Siong / Design: TM / Print: Pressision, Showcase, Foilco, Diamond / Paper: Fedrigoni / Video: Leigh Anderson

telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites

The theme for this edition is ‘opposites,’ aiming to highlight unity and diversity through 365 contrasting concepts, totalling 730 designs. Each date in the calendar pairs two contributors who present opposing interpretations of seed words such as "right/wrong" or "west/east."

telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites

This side-by-side comparison is intended to provoke thought and dialogue by showing the contrasts and similarities that can emerge from different creative perspectives. Participants only discovered their counterpart's interpretation when the edition launched.

telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites

A limited number of editions of Fedrigoni 365 Opposites can be purchased from Counter-Print.

telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites
telling stories through branding, 3d motion, photography, handmade objects & websites